The Matildas achieved astronomical ratings during the Women’s World Cup, and the support given to the Socceroos’ efforts has been significant. The corporate broadcast deal that includes Australia’s national football teams is expected to be financially significant. The Matildas’ World Cup run drew unprecedented viewership, surpassing other sporting events like State of Origin and AFL Grand Final. Football continues to grow in participation across Australia, especially in the women’s game. The CEO of Football Australia mentioned ongoing negotiations for the broadcast arrangements for the national teams, including an upcoming deal for the Asian Cup for the men’s team. The broadcast earning capacity for Australian football is unparalleled and the expectations for the national teams’ broadcast deal are high.
